Flicker Shad Fishing Lure Manufacturer

Catch the big one with Berkley’s Flicker Shad series, designed to deliver unmatched action and performance for anglers targeting walleye and other gamefish.

• Flicker Shad 9: The largest of the trio, perfect for deeper water trolling and larger gamefish.
• Flicker Shad 7: Ideal for medium-depth trolling, offering a balanced action that attracts fish in various water conditions.
• Flicker Shad 5: Compact and effective for shallow waters, this size is perfect for targeting smaller baitfish and more aggressive feeders.

Flicker Shad Reviews

Mark Thompson
“I’ve been using the Flicker Shad 9 for several months now, primarily for walleye fishing, and I’m beyond impressed with its performance. I primarily fish deep water, and this larger crankbait dives quickly and stays within the ideal depth range where I’m catching fish. I’ve seen consistent results, even in tougher conditions, thanks to its flickering action and internal rattle. I’ve caught my biggest walleye yet with this lure, and it’s definitely become a go-to in my tackle box.”

Emily Martinez
“The Flicker Shad 7 has been my favorite for medium-depth trolling. It offers great versatility, whether I’m fishing in deeper lakes or in slightly shallower areas. The color selection is spot-on, matching perfectly with the local baitfish in my area, and I’ve had plenty of success using it on both lead core and standard setups. It’s also super easy to work with, making it my go-to choice for tournaments!”

David Wells
“I fish mostly in shallow waters, and the Flicker Shad 5 has been a game-changer for me. This smaller version dives just deep enough to hit the perfect zone without getting snagged, and it’s amazing how effective it is for targeting smaller walleye and other species. The ‘flicker’ action is incredibly lifelike, and I’ve had some of my best days on the water with this lure. It’s a must-have for shallow water trolling!”